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What is Brand Association and How To Harness Its Power.
Brand associations shape expectations. Explore how products, experiences, design cues, and partnerships influence what customers remember.
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10 Branding Books—and the Job Each One Does Best
Ten useful branding books organized by the strategic job each one does best—from positioning and purpose to culture, storytelling, and growth.
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Madeleine Nakada: Making a Marathon Life Sustainable
Madeleine Nakada’s marathon progression is a story about rediscovering joy, building community, learning to recover, and keeping ambitious goals flexible.
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Email Marketing Best Practices: Earn the Next Open
A practical email marketing system built on permission, authentication, relevance, accessible design, clean data, honest measurement, and easy exits.
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What a Visual Map of Malcolm Gladwell’s Structure Taught Me
A 2023 AI-assisted close-reading experiment turned narrative sequence into a visual map—and revealed where data helps, where judgment begins, and what writers can learn without copying a voice.
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Gifted, Part 2: The People Who Changed My Direction
From Computer City and Linksys to Flash, agency life, illustration and a return to school, this is the story of how other people’s examples became my education.
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Gifted, Part 1: When the Label Did Not Fit
I grew up inside gifted programs while believing I was the dumb one. The real education came from pressure, curiosity, mistakes, and older students whose abilities did not fit neatly inside school.
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The Blockchain AI Prototype That Taught Me to Distrust Plausible Code
A 2023 experiment with decentralized AI and blockchain became a practical lesson: a coherent concept, plausible code and a working system are three different things.
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What 12 Years of Long Distance Taught Us About Building a Shared Life
My wife and I spent twelve years engaged between Southern California and Taiwan. What sustained us was not constant romance, but a shared ordinary life.
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How We Built XFX by Turning the Box Into the Brand
How audience insight, X-shaped packaging, and a distinctive brand voice helped build XFX, plus lessons about questioning successful strategies.
