Thinking out loud.
Browse by topic
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10 Branding Books—and the Job Each One Does Best
Ten useful branding books organized by the strategic job each one does best—from positioning and purpose to culture, storytelling, and growth.
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Madeleine Nakada: Making a Marathon Life Sustainable
Madeleine Nakada’s marathon progression is a story about rediscovering joy, building community, learning to recover, and keeping ambitious goals flexible.
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Email Marketing Best Practices: Earn the Next Open
A practical email marketing system built on permission, authentication, relevance, accessible design, clean data, honest measurement, and easy exits.
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What a Visual Map of Malcolm Gladwell’s Structure Taught Me
A 2023 AI-assisted close-reading experiment turned narrative sequence into a visual map—and revealed where data helps, where judgment begins, and what writers can learn without copying a voice.
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Gifted, Part 2: The People Who Changed My Direction
From Computer City and Linksys to Flash, agency life, illustration and a return to school, this is the story of how other people’s examples became my education.
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Gifted, Part 1: When the Label Did Not Fit
I grew up inside gifted programs while believing I was the dumb one. The real education came from pressure, curiosity, mistakes, and older students whose abilities did not fit neatly inside school.
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The Blockchain AI Prototype That Taught Me to Distrust Plausible Code
A 2023 experiment with decentralized AI and blockchain became a practical lesson: a coherent concept, plausible code and a working system are three different things.
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What 12 Years of Long Distance Taught Us About Building a Shared Life
My wife and I spent twelve years engaged between Southern California and Taiwan. What sustained us was not constant romance, but a shared ordinary life.
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How We Built XFX by Turning the Box Into the Brand
How audience insight, X-shaped packaging, and a distinctive brand voice helped build XFX, plus lessons about questioning successful strategies.
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Tech Demos Sold the Future Before Games Could Deliver It
From Valley of Ra and Dawn to Unity’s Enemies, GPU tech demos show how to make invisible capabilities visible, memorable, and honestly demonstrated.
