Thinking out loud.
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Brandology
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Will AI Turn Every Product Into a Commodity?
Could AI shopping commoditize lookalike products while making authentic brand differentiation more valuable? An exploration of pricing, trust, design, identity, and the premiums brands earn.
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Porsche’s Pricing Power Starts With Knowing What It Is
Porsche’s shift toward exclusivity relies on identity and performance. Other brands need their own foundation before following that pricing strategy.
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Jaguar’s Rebrand Makes More Sense When You Ask Who It’s For
Jaguar’s wordmark, fashion film, and Type 01 tell different parts of one transformation. The real test is whether its intended buyer can connect them.
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What SKF’s Greta Garbo Ad Gets Right About AI
SKF’s AI Greta Garbo campaign connects brand history, family involvement and a real offer. What it gets right, and where representation still needs care.
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What Nike Needs to Get Right in China
Nike’s China strategy tests how a global brand can adapt locally. Lessons from XFX and CyberPowerPC show why both sides need room to learn.
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McDonald’s and the Price of an Affordability Promise
McDonald’s AI pricing raises a branding question: can a promise of affordability stay credible when nearby customers pay different prices?
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Gap Isn’t Borrowing Culture Anymore. It’s Producing It.
Gap’s KATSEYE campaign won attention. Its JYT partnership moves it into producing culture, with new responsibilities to the artists whose stories it helps shape.
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Branding Trends Are Useful Until They Become Instructions
Trends reveal aesthetic and cultural change, but brands need judgment about what to adopt, what to adapt, and what does not fit their strategy.
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How Companies Lose Their Best Creative Talent Without Realizing It
A strong creative employee leaves when leadership confuses cost control with culture. What that loss reveals about creative talent and management.
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Your Brand is a Living Organism. It’s Time We Started Treating It That Way.
A living-systems approach to building brands that adapt, learn, recover, and endure—drawn from Namanh Hoang’s book Bigger, Smarter, Stronger, Brands.
