So, you know how social media keeps changing? TikTok’s no different. Lately, it’s been all about changing when you should post your videos.
If you’ve been struggling to find the best times to post content on TikTok to get those likes and views within the first 30 minutes or six hours, don’t sweat it; you’re not alone. Many people are having a hard time with this.
You can see it for yourself. Once you understand these tips, you can check the posts that appear at certain times and follow a few posted at different times to see how quickly they move up.
These best times to post on TikTok for influencers are the ideal periods where influencers catering to an audience just looking for entertaining content will get the most reach.
Here are The Best Times To Post on TikTok for Influencers and Content Creators
1. The Magic Hour To Post On TikTok
Alright, ready for the first step towards TikTok stardom? The consensus around the internet and with experts is that the magic hour and best time to post on TikTok is between 9:00 AM and 11:00 AM. But here’s the catch: it has to be your local time. So, if you’re in Eastern Canada, follow the Eastern time zone.
Why? TikTok loves content relevant to where you are, so their algorithms prioritize content local to you. Have you ever noticed posts about your local spots popping up on Instagram?
It’s the same on other social media platforms, such as TikTok. They want you to see things related to your area. It helps your content reach people nearby super quickly.
So if you happen to be in Japan but your primary audience is in the US, and you post at 10:00 AM Japan time early morning, then it will get the benefit of popping off for the local Japanese audience.
However, if you are in Japan and post at 10:00 AM US Pacific Standard Time, it’ll be 6:00 AM in Japan, meaning your post won’t get that boost you wanted from the “Magic Hour.”
2. Post On TikTok While Traveling
But there is a way around this, especially if you want that boost to come from your core target audience, and that’s to use a VPN on your phone or computer.
This will let you mask your location so that when you post, it’ll seem like you are still in your home location.
So, back to our example, if you are in Japan posting to your US Los Angeles audience base, you’ll want to post at 2:00 AM in Japan so that it’ll be 10:00 AM in Los Angeles.
If you don’t have a VPN service or are unfamiliar with it, try NordVPN. The service is simple and affordable. All you have to do is open the app on your phone or computer, pick the location you want it to route to, and click Connect.
Using a VPN is essential for me these days, so on my phone, it’s always connected, no matter where I am, because it masks your IP from hackers, and whenever I’m traveling, I get to enjoy my local streaming services, which are usually restricted in other countries.
3. Don’t Post On The Hour, Wait A Minute
Just one more thing: don’t post at the hour exactly because your post could get lost. The main reason is posting at 10:00 AM isn’t a secret, so everyone does it or is at least trying to do it at 10:00 AM on the dot.
This means you’ll compete with everyone around you locally to catch the same eyeballs simultaneously. That’s why some people try to post a minute or two before or after to get their post in just before or after the traffic jam has died.
4. The Elusive ‘For You’ Page
To grow a global audience, you’ve got to make sure your videos appear on TikTok’s ‘For You’ page. If your content only appears to your followers, your exposure gets limited, and you’ll have fewer views.
You know Instagram’s Explore page, right? It’s like a buffet of content that Instagram thinks you might like. TikTok’s For You page is the same idea, only with an awesome twist.
Let’s get into how it works.
The For You page looks at videos you’ve liked, who and what hashtags you follow, where you are, what languages you speak, and what content you’re making. It’s pretty smart!
But here’s the cool part:
You must leave your main feed of friends’ pictures on Instagram to get to the Explore page. On TikTok, it’s the total opposite. The For You page is the homepage. But instead of showing videos from the people you follow, it shows videos TikTok thinks you’ll like, mostly from creators you’ve never met.
And hey, if you’re a creator or running a side business account, this is gold! You don’t need a bajillion followers to get featured on the For You page. If you do, you could be seen by a whole new crowd of people.
Here are some tips that might help you increase your chances of getting on the ‘For You’ feature.
- Post at Peak Times
- Use Effective Hashtags
- Hop on Trends
- Be Creative in Your Niche
- Experiment with Video Length
- Collaborate with Other Creators
5. The Second Best Time To Post On TikTok
The next best time for posting is between 2:30 PM and 4:00 PM. But hey, why not do a little homework? Look at when your most successful posts were made and find a pattern. Stick with those times for about 80% of your posts and play around with the posting schedule for the other 20%.
Remember, just posting at the right times won’t be enough. You also have to pick subjects that people are buzzing about. Your content must grab attention within the first three seconds. Otherwise, TikTok might not promote your stuff.
6. The Final Time To Post On TikTok
The last golden hour is between 6:30 PM and 10:00 PM. This is your chance to grab all those followers that TikTok’s fantastic organic reach can offer. It’s around this time that people are sitting down for dinner, so they are probably pulling out their phones and browsing through TikTok to pass the time.
7. Play and Test
Don’t wait too long to grow your TikTok following. Every day makes it harder. The sooner you start using it, the more you can play with and test these ideas.
There is no absolute rule; these things have consistently worked for most people, but remember that most people are all trying to jump on the same trends simultaneously, so obviously, they will do better when using the same playbook.
However, if your content has to be longer than others or quality content isn’t part of any trend, you’ll have to figure out your sweet spot.
Think about your audience and what they are doing throughout the day, and when you think their off times are when they might want to browse through TikTok and adjust your content to match your audience’s time zone.
Hopefully, this will help you grow your TikTok into a huge success, and who knows, you might be the next big TikTok superstar.
Branding & Marketing Evangelist Namanh Hoang is a business, startup, marketing, and branding blogger with over 30 years of experience working with today’s top brands across all industries, from luxury fashion to consumer electronics. He has published research papers in the field of branding in Sociology Scientific Journals. His lifelong passion for gaming and anime led him to serve as an industry advisor for Intel, AMD, NVIDIA, and Microsoft as a youth culture marketing and branding expert.