Imagine you have just opened a new restaurant and want to boost visibility by hopping onto the TikTok bandwagon.
Or you could run a small clothing line keen on reaching Gen Z consumers. Whatever your brand or business may be, one thing is sure: you need a well-crafted TikTok strategy.
This goes beyond simply producing engaging content. It also involves understanding when to serve up these content dishes to your audience to get the maximum engagement.
Luckily, though it may sound like rocket science, a plethora of data is at your fingertips to help you figure this out.
This knowledge will ensure that you reach out to your audience exactly when they are most receptive.
So, grab a paper and a pen, and let’s delve into the nuances of this data to unearth some golden nuggets about the best times to post for each day of the week.
But that’s not all. We’ll also explore how you can examine your personal TikTok data to ascertain the perfect posting schedule for your specific audience.
Key Takeaways (TLDR)
- Optimal times to post on TikTok vary throughout the week.
- Your business type can influence the best times to post.
- Ensure your posting times align with the peak online activity of your target audience.
- To tailor your posting times to your specific audience.
- Testing and adjusting based on your unique content and audience preferences is essential.
Tips and Tricks For The Best Times To Post on TikTok For Your Business
The Magic Hours To Post On TikTok
A fascinating study by Influencer Marketing Hub divulged that the most opportune times to post on TikTok overall are on.
Tuesday at 9:00 AM,
Thursday at 12:00 AM
Friday at 5:00 AM
|Best Times to Post on TikTok
|6:00 AM, 10:00 AM, 10:00 PM
|2:00 AM, 4:00 AM, 9:00 AM
|7:00 AM, 8:00 AM, 11:00 PM
|9:00 AM, 12:00 PM, 7:00 PM
|5:00 AM, 1:00 PM, 3:00 PM
|11:00 AM, 7:00 PM, 8:00 PM
|7:00 AM, 8:00 AM, 4:00 PM
These times were not conjured up out of thin air. They have been meticulously extracted from an analysis of over 100,000 TikTok posts where engagement trends were closely observed by the folks at Internet Marketing Hub.
Why These Post Times Matter
To make things easier, we can break this down by the days of the week:
Mondays see the most engagement at 6:00 AM, 10:00 AM, or 10:00 PM. This implies people tend to consume TikTok videos early in the morning before heading to work or school, during their mid-morning break, and right before hitting the sheets.
Tuesdays magic hours are 2:00 AM, 4:00 AM, and 9:00 AM, suggesting TikTokers are most active in the wee hours, probably due to sleep interruptions, and right before bed.
Wednesdays mirror a similar pattern, with the best posting times being 7:00 AM, 8:00 AM, or 11:00 PM. So, you upload your content during these hours. In that case, it may get devoured by users scrolling through the app before work or school begins and before retiring for the night.
Thursdays significant engagement slots are 9:00 AM, 12:00 PM, and 7:00 PM, highlighting how Thursdays are particularly ripe for posting content around lunchtime.
Fridays show that evenings generally see lesser engagement as people may be busy with outdoor activities. Hence, it would be strategic to post earlier in the day when your audience is more likely to check social media platforms, such as 5:00 AM, 1:00 PM, and 3:00 PM.
Saturdays are a tad different, reflecting the leisurely mood of the day. The peak engagement times fall at 11:00 AM, 7:00 PM, or 8:00 PM. Since fewer people wake up early on Saturdays, posting your videos in the late morning and evening can draw the most eyeballs to your TikTok content.
Sundays golden hours are 7:00 AM, 8:00 AM, or 4:00 PM. During these periods, you may catch people who wake up early for a morning workout, scroll through social media before joining friends for brunch, or while still luxuriating in bed.
Best Times to Post On TikTok Based On Your Business
Your business type can help you determine the best times to post. For instance, as a restaurant owner, you could post your specials when people start thinking about what they want to eat but not when they will eat.
So perhaps you’ll want to use posts that feature breakfast, perhaps in the later hours of each day, such as 10:00 PM – 11:00 PM, so they see it and think about it before they sleep or early in the morning at 6:00 AM – 7:00 AM. If it’s for lunch, try around 10:00 AM – 11:00 AM, and so on.
If your product is recreational, the best times might be near the end of the weekday when people start thinking about what they want to do for the weekend.
It’s all about getting to the top of their mind at the right time when they are likely to take action.
While this data is intriguing and provides a good starting point for your content strategy, accessing personalized analytics will take a little time.
That’s when you can uncover the optimal time to post on TikTok, tailored to your unique target audience.
However, remember that the best time to post on TikTok might differ from other platforms.
Since audiences and content types vary across each social media platform, routinely checking your analytics across all channels can help you pinpoint the most suitable times for posting content.
But here’s a critical caveat: to leverage the data above effectively, you must keep in mind your time zone and the location of your viewers.
If your audience spans the globe, you must be mindful of posting times that align with peak online activity in multiple time zones.
For instance, if the data suggests that Tuesday at 9:00 AM. is the best time to post, your audience is predominantly in London.
At the same time, you’re located in Toronto, Canada, and your ideal posting time adjusts to Tuesday at 2:00 PM. Therein lies the beauty and complexity of global audience engagement.
Why? TikTok loves content relevant to where you are, so their algorithms prioritize content local to you.
Have you ever noticed posts about your local spots popping up on Instagram? It’s the same on TikTok.
They want you to see things related to your area. It helps your content reach people nearby super quickly.
If you are in Japan, but your primary audience is in the US, you post at 10:00 AM Japan time. It will get the benefit of popping off for the Japanese local audience.
However, if you are in Japan and post at 10:00 AM US Pacific Standard Time, it’ll be 6:00 AM in Pacific Standard Time, meaning your post won’t get that boost you wanted from the “Magic Hour.”
But there is a way around this, especially if you want that boost to come from your core target audience, and that’s to use a VPN on your phone or computer.
This will let you mask your location so that when you post, it’ll seem like you are still in your home location.
So, back to our example, if you are in Japan posting to your US Los Angeles audience base, you’ll want to post at 2:00 AM in Japan local time so that it’ll be 10:00 AM in Los Angeles.
If you don’t have a VPN service or are unfamiliar with it, try NordVPN. The service is simple and affordable.
All you have to do is open the app on your phone or computer, pick the location you want it to route, and click Connect.
Using a VPN is essential for me these days, so on my phone, it’s always connected, no matter where I am, because it masks your IP from hackers, and whenever I’m traveling, I get to enjoy my local streaming services, which are usually restricted in other countries.
One more thing: wait to post at the hour exactly because your post could get lost. The main reason is posting at 10:00 AM isn’t a secret, so everyone does it or is at least trying to do it at 10:00 AM the dot.
This means you’ll compete with everyone around you locally to catch the same eyeballs simultaneously. That’s why some people try to post a minute or two before or after to get their post in just before or after the traffic jam has died.
Knowing Your Audience
Digging deeper, there’s a systematic way to determine the best time to post tailored to your business. It’s important because your TikTok posts will generate maximum engagement when your targeted audience is online, like other social media platforms.
Here’s your step-by-step guide to finding out when your audience is most active:
1. Upgrade to a TikTok Business Account: First, you’ll need to ensure you have a Pro or Business account on the app. The upgrade is free and straightforward. Navigate to ‘Settings and Privacy,’ then ‘Manage Account,’ and click ‘Switch to Business Account.’ With this change, you can access much-needed analytics and other features.
2. Visit your TikTok Analytics Dashboard: Now, open your TikTok analytics. You can access this by clicking on the menu at the top right of your profile screen, selecting ‘Creator Tools’, and finally clicking on ‘Analytics.’ Welcome to TikTok’s analytics dashboard, a treasure trove of insights into your account and followers.
3. Delve into your Follower Activity: To identify the optimal time to post on TikTok, navigate to the ‘Followers’ tab. Scroll down to find a section titled ‘Follower activity.’
This part of your TikTok analytics will showcase when your personal followers are most active. For example, the activity of your account’s followers gradually escalates throughout the day and hits its zenith at 10:00 PM UTC.
Since TikTok always displays these times in the UTC format, you must convert it into your local time zone. For instance, 10 PM UTC converts to 5:00 PM ET if you operate in Eastern Time.
Consequently, it would help if you aimed to post around this time for the best likelihood of maximum engagement.
You can also find this information on a desktop by logging into your account and selecting ‘View analytics’ under your profile.
The desktop version offers a more detailed view and lets you download your data for further analysis.
Uncovering when your followers are active is invaluable as it sheds light on when to post rather than relying solely on general trends. Your followers and customers may have different peak activity times depending on their lifestyles.
If your target audience is primarily parents, their activity might peak in the evening when they have more free time.
On the other hand, if your target demographic is your analytics dashboard, your approach based on emerging trends and shifting demographics might be the key to your TikTok success.
Play and Test
Be sure to grow your TikTok following quickly. Every day makes it more challenging. The sooner you start using it, the more you can play with and test these ideas.
There is no absolute rule; these things have consistently worked for most people, but remember that most people are all trying to jump on the same trends simultaneously, so obviously, they will do better when using the same playbook.
However, if your content has to be longer than others or isn’t part of any trend, you’ll have to figure out your sweet spot.
Think about your audience and what they are doing throughout the day, and when you think their off times are when they might want to browse through TikTok and adjust your content to match your audience.
This will help you grow your business TikTok profile into a huge success, and people will start clamoring about your products and services.
Frequently Asked Questions
When should I post on TikTok for business?
For businesses on TikTok, it’s ideal for posting during hours when your target audience is most active, typically evenings and weekends while considering the time zones they reside in.
What are the peak hours for TikTok?
The peak hours for TikTok generally fall between 6:00 PM and 10:00 PM local time, when users are winding down their day and engaging more on the platform.
What are the top 3 best times to post on TikTok?
The top three best times to post on TikTok are typically around 6:00 PM, 8:00 PM, and 10:00 PM local time, though these times can vary based on the specific demographics of your audience. See our detailed list of specific times for each day of the week if you want precise options.
How do I get more views on TikTok for business?
To garner more views on TikTok for business, prioritize creating authentic, engaging content, use relevant hashtags, collaborate with influencers, and maintain consistency in your posting schedule.
Branding & Marketing Evangelist Namanh Hoang is a business, startup, marketing, and branding blogger with over 30 years of experience working with today’s top brands across all industries, from luxury fashion to consumer electronics. He has published research papers in the field of branding in Sociology Scientific Journals. His lifelong passion for gaming and anime led him to serve as an industry advisor for Intel, AMD, NVIDIA, and Microsoft as a youth culture marketing and branding expert.